{"id":9602,"date":"2013-04-19T09:29:53","date_gmt":"2013-04-19T06:29:53","guid":{"rendered":"https:\/\/kulturasindustrija.lv\/blogs\/?p=9602"},"modified":"2013-04-19T11:38:03","modified_gmt":"2013-04-19T08:38:03","slug":"neiromarketings-ka-saprast-kas-notiek-cilveku-pratos","status":"publish","type":"post","link":"https:\/\/kulturasindustrija.lv\/blogs\/2013\/04\/neiromarketings-ka-saprast-kas-notiek-cilveku-pratos\/","title":{"rendered":"Neirom\u0101rketings &#8211; k\u0101 saprast, kas notiek cilv\u0113ku pr\u0101tos?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-9603\" alt=\"Neirom\u0101rketings - uzzini, kas notiek tav\u0101 pr\u0101t\u0101 \/ LADC ( Latvian Art Directors Club ) lekcija\" src=\"https:\/\/kulturasindustrija.lv\/blogs\/wp-content\/uploads\/2013\/04\/neiromarketings-seminari.jpg\" width=\"200\" height=\"84\" \/><strong>25.apr\u012bl\u012b LADC ( Latvian Art Directors Club ) pied\u0101v\u0101 atn\u0101kt uz konferen\u010du centru Citadele, kur no plkst. 17:00 neirom\u0101rketinga nosl\u0113pumus atkl\u0101s starptautisk\u0101s p\u0113t\u012bjumu a\u0123ent\u016bras TNS sabiedr\u012bbas uzved\u012bbas p\u0113t\u012bjumu ekspertes Revita Logina, Dace Go\u0161ko un Nata\u013cja Kova\u013cova.<\/strong><\/p>\n<div class=\"kultu-into-content-1\" id=\"kultu-3091602571\"><div style=\"margin-top: 10px;margin-right: -30px;margin-bottom: 10px;margin-left: 20px;float: right;width: 120px;height: 240px;\" id=\"kultu-1057588039\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6504811688609745\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:inline-block;width:120px;height:240px;\" \ndata-ad-client=\"ca-pub-6504811688609745\" \ndata-ad-slot=\"5551060195\"><\/ins> \n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><\/div><p>K\u0101 saprast to, kas patie\u0161\u0101m notiek m\u016bsu pr\u0101tos? Mekl\u0113t atbildes uz \u0161iem jaut\u0101jumiem un paraudz\u012bties uz visu to no zin\u0101tnes nevis &#8220;man \u0161\u0137iet&#8221; prizmas aicina LADC un TNS sabiedr\u012bbas uzved\u012bbas p\u0113t\u012bjumu ekspertu komanda.<\/p><div class=\"kultu-in-content-2-1\" id=\"kultu-3293016040\"><div style=\"margin-top: 20px;margin-right: auto;margin-bottom: 20px;margin-left: auto;text-align: center;\" id=\"kultu-353551092\"><div style=\"margin-left:-10px; background-color: white;\">\n<p><center><\/p>\n<div align=\"center\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- pbad --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-6504811688609745\"\n     data-ad-slot=\"8248313425\"\n     data-matched-content-ui-type=\"image_card_stacked\"\n     data-matched-content-rows-num=\"1\"\n     data-matched-content-columns-num=\"3\"\n     data-ad-format=\"autorelaxed\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n\t\t<\/script><\/p>\n<\/div>\n<p><\/center><\/div>\n<p><\/p>\n<\/div><\/div>\n<p><!--more--><strong>&#8220;Ak! Nu, uz mani tas nestr\u0101d\u0101, man ir piln\u012bgi vienalga. Pirk\u0161u to, ko taj\u0101 br\u012bd\u012b grib\u0113\u0161u, dom\u0101\u0161u un r\u012bko\u0161os t\u0101, k\u0101 uzskat\u012b\u0161u par pareizu&#8221;. Bet, vai tie\u0161\u0101m? Ko cilv\u0113ki j\u016bt, redzot rekl\u0101mu? Vai rekl\u0101mas v\u0113st\u012bjums pamudina r\u012bc\u012bbai un maina m\u016bsu ieradumus?<\/strong><\/p>\n<h3 style=\"margin-top:-10px;margin-bottom12px;\">Uzman\u012bbu, p\u0101rm\u0113r\u012bga uztic\u0113\u0161an\u0101s kait\u0113 ne tikai rekl\u0101mai, bet ar\u012b tavai labkl\u0101j\u012bbai!<\/h3>\n<p>Vai tu vienm\u0113r saki tie\u0161i to, ko dom\u0101? Vai m\u0113s pa\u0161i sev varam pateikt, k\u0101p\u0113c r\u012bkojamies t\u0101 vai cit\u0101d\u0101k? Grib\u0113tos teikt, ka &#8220;j\u0101&#8221;, bet visdr\u012bz\u0101k pareiz\u0101 atbilde tom\u0113r b\u016bs &#8220;n\u0113&#8221;. \u0160aj\u0101 lekcij\u0101 tiks skat\u012bts, k\u0101, pielietojot biometrijas tehnolo\u0123ijas, var fiks\u0113t un nov\u0113rt\u0113t cilv\u0113ka \u0137erme\u0146a reakciju, apskatot rekl\u0101mu, z\u012bmolu vai produktu. Ikviens no mums gandr\u012bz dro\u0161i var teikt, ka m\u016bsu izv\u0113le par labu k\u0101da produkta ieg\u0101dei nav balst\u012bta tikai uz racion\u0101liem apsv\u0113rumiem. L\u0113mumu pie\u0146em\u0161anu liel\u0101 m\u0113r\u0101 ietekm\u0113 ar\u012b emocion\u0101li un zemapzi\u0146as faktori &#8211; to pier\u0101da ar\u012b kognit\u012bvie un neiropsiholo\u0123ijas p\u0113t\u012bjumi. T\u0101p\u0113c \u0161oreiz LADC aicina iepaz\u012bties ar m\u016bsu smadze\u0146u un nervu sist\u0113mas darb\u012bbu saskarsm\u0113 ar konkr\u0113tu z\u012bmola v\u0113st\u012bjumu.<\/p>\n<h2>Lekcija par neirom\u0101rketinga b\u016bt\u012bbu, bet ne tikai<\/h2>\n<p>T\u0101di pasaul\u0113 zin\u0101mi z\u012bmoli, k\u0101 Sony, Coca Cola, Carlsberg, L\u2019oreal, Sanofi Aventis, Nestle, Garnier un Danone, ir izmantoju\u0161i neirom\u0101rketingu, lai lab\u0101k izprastu savu m\u0113r\u0137auditoriju un veidotu veiksm\u012bgus v\u0113st\u012bjumus. Ar\u012b Lady Gaga ir to personu sarakst\u0101, kuriem neirom\u0101rketings ir atkl\u0101jis v\u0113rt\u012bgas idejas. Lekcij\u0101 var\u0113si iepaz\u012bties ne tikai ar neirom\u0101rketinga b\u016bt\u012bbu, bet ar\u012b ar piem\u0113rizp\u0113t\u0113m no starptautisk\u0101s un m\u016bsu pa\u0161u prakses.<\/p>\n<p><strong>Kas:<\/strong> TNS sabiedr\u012bbas uzved\u012bbas p\u0113t\u012bjumu ekspertu komanda &#8211; Revita Logina, Dace Go\u0161ko un Nata\u013cja Kova\u013cova<br \/>\n<strong>Kad:<\/strong> 2013 .g. 25.apr\u012blis<br \/>\n<strong>Cikos:<\/strong> 17:00 \u2013 18:30<br \/>\n<strong>Cik:<\/strong> bez maksas<br \/>\n<strong>Kur:<\/strong> Konferen\u010du centr\u0101 Citadele (Republikas laukums 2A, ieeja no Eksporta ielas puses)<br \/>\n<strong>Pieteik\u0161an\u0101s:<\/strong> <a title=\" LADC ( Latvian Art Directors Club ) \/ Pieteik\u0161an\u0101s LADC lekcijai par neirom\u0101rketingu \" href=\"https:\/\/docs.google.com\/spreadsheet\/embeddedform?formkey=dGxIU2JNMktPYkZ5M3V4QnBydktEdFE6MA\" target=\"_blank\">\u0161eit \u00bb<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kulturasindustrija.lv\/blogs\/wp-content\/uploads\/2012\/02\/finger-redigetais.png\" alt=\"finger-redigetais\" width=\"43\" height=\"37\" class=\"alignleft size-full wp-image-6785\" \/>Ja rodas jaut\u0101jumi par lekcijas norisi, raksti anete{at}ladc.lv; savuk\u0101rt, jaut\u0101jumus par saturu s\u016bti Dacei Go\u0161ko uz dace.gosko{at}tns.lv. <\/p>\n<h2>Par LADC &#8211; Latvian Art Directors Club<\/h2>\n<p>Pal\u012bdzi savam biogr\u0101fam! Radi, k\u013c\u016bdies, m\u0113\u0123ini, izg\u0101zies, c\u012bnies. Bet neiznieko br\u012bni\u0161\u0137\u012bgo iesp\u0113ju b\u016bt dz\u012bvam. Nes\u0113di un nek\u013c\u016bsti par citu cilv\u0113ku dz\u012bves p\u0113tnieku, par pasaules nov\u0113rot\u0101ju, par koment\u0113t\u0101ju, par vienu no tiem, kas dz\u012bvo tikai t\u0101d\u0113\u013c, lai sac\u012btu: \u201eRedzi, vai es neteicu! Tikpat tur nekas nesan\u0101ca!\u201d Cilv\u0113ce balst\u0101s uz tiem, kas rada: <a title=\"LADC - Latvian Art Directors Club \/ motto \" href=\"http:\/\/ladc.lv\/about\" target=\"_blank\">uzzini vair\u0101k \u00bb<\/a><\/p>\n<p style=\"text-align:right;\">Rado\u0161\u0101 m\u0101rketinga industrija \/ lekcija par neirom\u0101rketingu<\/p>\n<div class=\"kultu-after-content\" id=\"kultu-2428305245\"><div style=\"margin-top: 10px;margin-right: auto;margin-bottom: 20px;margin-left: auto;text-align: center;clear: both;\" id=\"kultu-3420716624\"><div style=\"margin-left:-10px; background-color: #d4d7db;\"><center><\/p>\n<div align=\"center\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6504811688609745\"\n     data-ad-slot=\"9862696972\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<\/div>\n<p><\/center><\/div>\n<p><\/p>\n<\/div><br style=\"clear: both; display: block; float: none;\"\/><\/div><div class=\"kultu-after-content-1\" id=\"kultu-4219340664\"><br \/>\n<h2><span style=\"font-size: 13.5px;\"><strong>Kino m\u0101kslas un kult\u016bras arheolo\u0123ija &#8216;2025<\/strong><\/span><\/h2>\n<div style=\"margin-left: -15px;text-align:right;\">\n<table>\n<tbody>\n<tr>\n<td>\n<h3>KINOTE\u0100TRIS ONLINE pied\u0101v\u0101 le\u0123end\u0101ras filmas<\/h3>\n<p style=\"text-align:left;\">Le\u0123end\u0101ras filmas internet\u0101 &#8211; skat\u012bties PSRS (Padomju) laik\u0101 rad\u012bt\u0101s Mosfi\u013cm m\u0101kslas filmas krievu valod\u0101 un ar subtitriem, leg\u0101li un ori\u0123in\u0101l\u0101 kvalit\u0101t\u0113 online kinote\u0101tr\u012b bez maksas: <a title=\"Kinote\u0101tris online - skat\u012bties internet\u0101 bez maksas le\u0123end\u0101ras Mosfi\u013cm padomju laiku m\u0101kslas filmas leg\u0101li\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/kulturasindustrija.lv\/filmas\/bezmaksas-pluss-abonements\/#gsc.tab=0&#038;gsc.q=Mosfi%C4%BCm%20filmas\" onclick=\"window.open('https:\/\/megogo.net\/lv\/collection\/mosfilm\/','_blank', 'toolbar=yes,scrollbars=yes,resizable=yes,top=50,left=50,width=1050,height=690');\nreturn true;\"><span style=\"color:green;font-weight:bold\">dv\u0113seliskais padomju kino drudzis \u00bb<\/span><\/a><\/p>\n<p><strong> <\/strong><\/p>\n<p><a title=\"Kinote\u0101tris online - skat\u012bties internet\u0101 bez maksas le\u0123end\u0101ras Mosfi\u013cm padomju laiku m\u0101kslas filmas\" rel=\"nofollow\" href=\"https:\/\/kulturasindustrija.lv\/filmas\/bezmaksas-pluss-abonements\/#gsc.tab=0&#038;gsc.q=Mosfi%C4%BCm%20filmas\" onclick=\"window.open('https:\/\/megogo.net\/lv\/collection\/mosfilm\/','_blank', 'toolbar=yes,scrollbars=yes,resizable=yes,top=50,left=50,width=1050,height=690');\nreturn true;\"><img decoding=\"async\" class=\"center\" \n height=\"85\" alt=\"Kinote\u0101tris online - skat\u012bties internet\u0101 bez maksas le\u0123end\u0101ras Mosfi\u013cm padomju laiku m\u0101kslas filmas leg\u0101li\" title=\"Kinote\u0101tris online - skat\u012bties internet\u0101 leg\u0101li bez maksas le\u0123end\u0101ras Mosfi\u013cm padomju laiku m\u0101kslas filmas\" src=\"https:\/\/kulturasindustrija.lv\/blogs\/wp-content\/uploads\/2016\/07\/poga-mosfilm.png\"\/><\/a><\/p>\n<p><strong> <\/strong><\/p>\n<p style=\"text-align:right;\">Mosfi\u013cm &#8211; t\u0101 ir viena no vec\u0101kaj\u0101m un liel\u0101kaj\u0101m kinostudij\u0101m biju\u0161aj\u0101 Padomju Savien\u012bb\u0101. Mosfi\u013cm kinostudija savas 90 gadu past\u0101v\u0113\u0161anas laik\u0101 ir produc\u0113jusi vair\u0101k k\u0101 2500 pilnmetr\u0101\u017eas filmas. \u0160obr\u012bd kinostudija Mosfi\u013cm ir ieguvusi kinokoncerna statusu, kas sp\u0113j produc\u0113t vair\u0101k k\u0101 simts filmas gad\u0101. Kinostudij\u0101 Mosfi\u013cm tiek film\u0113tas ikviena \u017eanra filmas. Liel\u0101kais vair\u0101kums Krievijas filmas, seri\u0101li u.c. kinoprodukcija tiek rad\u012bta tie\u0161i Mosfi\u013cm pasp\u0101rn\u0113<\/p>\n<p><strong> <\/strong><\/p>\n<p style=\"text-align:left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11553\" style=\"margin-left: 10px;\" src=\"https:\/\/kulturasindustrija.lv\/blogs\/wp-content\/uploads\/2013\/07\/info_icon-poga.png\" alt=\"Filmas online un kult\u016bra * kino m\u0101ksla k\u0101 uz delnas\" width=\"55\" height=\"55\" srcset=\"https:\/\/kulturasindustrija.lv\/blogs\/wp-content\/uploads\/2013\/07\/info_icon-poga.png 160w, https:\/\/kulturasindustrija.lv\/blogs\/wp-content\/uploads\/2013\/07\/info_icon-poga-150x150.png 150w\" sizes=\"auto, (max-width: 55px) 100vw, 55px\" \/>Kinostudij\u0101 Mosfi\u013cm rad\u012bt\u0101s m\u0101kslas filmas daudzas iek\u013cautas ne tikai PSRS vai Krievijas, bet ar\u012b pasaules kino zelta fond\u0101.<\/p>\n<p><strong> <\/strong><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- Kulturasin-3 --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:320px;height:100px\"\n     data-ad-client=\"ca-pub-6504811688609745\"\n     data-ad-slot=\"5782034990\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<\/td>\n<td width=\"30\"><\/td>\n<td width=\"330\">\n<div style=\"background-color: #d4d7db;\">\n<p><center>TAS VAR\u0112TU TEVI INTERES\u0112T<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- kulturasin 300x600 --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: inline-block; width: 300px; height: 600px;\" data-ad-client=\"ca-pub-6504811688609745\" data-ad-slot=\"3596964590\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/center><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>25.apr\u012bl\u012b LADC ( Latvian Art Directors Club ) pied\u0101v\u0101 atn\u0101kt uz konferen\u010du centru Citadele, kur no plkst. 17:00 neirom\u0101rketinga nosl\u0113pumus atkl\u0101s starptautisk\u0101s p\u0113t\u012bjumu a\u0123ent\u016bras TNS sabiedr\u012bbas uzved\u012bbas p\u0113t\u012bjumu ekspertes Revita Logina, Dace Go\u0161ko un Nata\u013cja Kova\u013cova. K\u0101 saprast to, kas patie\u0161\u0101m notiek m\u016bsu pr\u0101tos? Mekl\u0113t atbildes uz \u0161iem jaut\u0101jumiem un paraudz\u012bties uz visu to no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,165,4],"tags":[179,14,18,26,30,44,70,193,91,102,153,154,146,75],"class_list":["post-9602","post","type-post","status-publish","format-standard","hentry","category-dziveszinas-sturitis","category-e-industrija-serviss-apskati","category-zinas-kultura-radosas-industrijas","tag-179","tag-seminari-apmaciba","tag-attistiba","tag-bez-maksas","tag-bizness","tag-dizains","tag-izglitiba","tag-jaunumi","tag-kultura","tag-maksla","tag-pasakumi","tag-radosa-industrija","tag-vide","tag-zinas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kulturasindustrija.lv\/blogs\/wp-json\/wp\/v2\/posts\/9602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kulturasindustrija.lv\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kulturasindustrija.lv\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kulturasindustrija.lv\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kulturasindustrija.lv\/blogs\/wp-json\/wp\/v2\/comments?post=9602"}],"version-history":[{"count":0,"href":"https:\/\/kulturasindustrija.lv\/blogs\/wp-json\/wp\/v2\/posts\/9602\/revisions"}],"wp:attachment":[{"href":"https:\/\/kulturasindustrija.lv\/blogs\/wp-json\/wp\/v2\/media?parent=9602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kulturasindustrija.lv\/blogs\/wp-json\/wp\/v2\/categories?post=9602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kulturasindustrija.lv\/blogs\/wp-json\/wp\/v2\/tags?post=9602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}